Technorati – a synopsis and review

So, I haven’t thought of a catchy title yet – I’m very open to suggestions!

To get started, though, I chose Technorati as my resource of the week – both Roseline and I have touched on it briefly in the last month or so, and I figured we could all use a little detail.

What is is?

From their About page:

“On the World Live Web, bloggers frequently link to and comment on other blogs, creating the type of immediate connection one would have in a conversation. Technorati tracks these links, and thus the relative relevance of blogs, photos, videos etc. We rapidly index tens of thousands of updates every hour, and so we monitor these live communities and the conversations they foster.”

What does this mean? Well, they index blogs and track the interlinking between blogs. This allows you to use Technorati as a way to search indexed blogs (and that’s an important distinction).

Technorati is also used to determine Ranking and Authority.

The Technorati Authority is the number of blogs that link to a particular website (in the last 6 months, so it’s pretty current). So, if my blog has an “Authority” of 11, that means that 11 other blogs link to my blog. I guess the authority is that 11 other people think what I have to say is worth linking to.

Technorati Ranking shows how far a blog is from the top based on authority – the blog that has the most authority has the highest rating, and vice versa.

Technorati has a top 100 – which is a list of the top 100 blogs that have the highest authority. Just as an example, here are the top 10 :

  1. Engadget
  2. Gizmodo
  3. Techcrunch
  4. Boing Boing
  5. Breaking News and Opinion on the Huffington Post
  6. Lifehacker
  7. Ars Technica
  8. WordPress- blog
  9. Mashable – the social networking blog
  10. Blog di Beppe Grillo

And by linking to all of these, I’ve just increased their authority by 1. As a point of interest, this Tech Talk Blog has an authority of 1 (which is because I link to it on my other blog).

I mentioned that Technorati may not index everything – that is to say, their indexing is done by developing web crawlers to search for feeds, tags, and other metadata about blogs. If your blog doesn’t have a feed, for example, it may not be indexed correctly, or not at all.

Blog Searching

The other major use for Technorati is searching for blog posts. Like most search engines, you can choose between simple keyword, or an advanced search. Because Technorati indexes tags in particular, you can get your best results if you know the tag you’re interested in (we used “IL2007” as an example before, for posts relating to the 2007 Internet Librarian conference.) I did a general search for “Library 2.0” and got a few interesting results, as well as some related tags. Again, like most engines, it takes some getting used to the language they use, but once you start finding what you want, it’s easier to drill down to some more specific searching.

Other Features

Technorati allows you to subscribe to a saved search, gather data on your own blog authority and ranking, post various widgets to your blog. They also index videos and pictures – again, using tags and metadata as the basis for indexing.

Of course, they have a blog as well!

Well, I’m really out of time for this post – in the future I’ll have had a week’s worth of preparation, and can try to wrap up with possible library applications, but for this late on a Friday afternoon, I’ll leave it for discussion in the comments. Please let me know what you think!


~ by Anali on November 16, 2007.

2 Responses to “Technorati – a synopsis and review”

  1. Great overview of technorati. It is the only consistent resource for tracking blogs. I would add that the authority is based on links, however, one link to a blog does not constitute a rise in authority. The authority is difficult to define. Linking is part of it, but if a high ranking blog links to your blog, your authority could go up as many as ten points. Furthermore, if someone links to your blog with little or no authority, you may not see any change. It really is interesting stuff to analyze.

  2. Jeff and Anali, Thanks so much for the 5 minute lesson on Technorati, a source I’ve heard of for a long time but never taken the time to learn!

    Anali, my only thought for a name for your great Friday Tech Review would be something wacky:

    Friday Free-for-all
    Friday’s Find
    Weekly Wandering
    Or just simply, the “Friday Review”.

    Looking forward to it.

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