Serendipity has been good to me this past week, so I have quite a list of new topics to cover.  Today, however, I’m going to review an old, but new-to-me service: Plaxo!

What is it?

Plaxo has been around since 2003 and has gradually evolved from just an contacts and calendar manager to a full-fledged social network aggregator.  You can sync your email (including Outlook) contacts and calendar, add information from a variety of social networks and use it on your mobile devices – with a variety of different privacy settings.

How does it work?

To register for an account, you need an email address, password, and then some basic personal information (name, country, birthday, and gender – why those last two, I don’t know).  They send a confirmation email to the address you entered, and once you confirm, you’re set to begin.

Like most social services, you can then search your various email contacts to see if anyone you know is already using Plaxo, and gives you the option to invite others to join.

Next, you set up your profile – you can choose to enter your employer and your education history, and select other services to track in Plaxo.  Plaxo can aggregate content from a wide variety of other social networking sites, including Google Reader, Flickr, Bloglines, MySpace, del.icio.us, Facebook, Bebo, Yahoo! 360, Twitter, Slideshare, Youtube, Vimeo, Amazon, Netflix, and Goodreads, to name a few.

As you create your profile, you can specify who is allowed to see what content – everyone, only your contacts, or even subdivide your contacts by business, friends, and family, or completely private so only you see it. I particularly like this granularity – I try pretty hard to keep my business and private social networks separate when I can.

You’ll also want to go to your profile settings to customize when you receive notifications, and specify other privacy settings.  You can also set up folders for your content, create a badge for your webpage, download a desktop notifier, and filter content.  In order to sync your calendar and contacts with Outlook, you’ll need to download a toolbar to your computer.  Plaxo recently partnered with SimplyHired to bring the job searching and posting functionality of that website within Plaxo.  You can adjust your settings to receive job notifications from SimplyHired that match your specified keyword and location search parameters.

As you can see, Plaxo offers a lot of customization and features, but that does mean it takes a while to set things up. Once you have it all set, though, I can see that it could be a very useful aggregator for your online content and contacts.  I think I’ll have to use it for a while to really be able to pass judgement.

Possible Library Uses

Two things come to mind – if you have created a variety of library social networking accounts (such as Flickr, Twitter, a blog, etc), creating a Plaxo account and badge to manage it all would be very useful and be a way to save staff time tracking activity on these accounts.

Secondly, it’s a great personal tool to recommend to library staff to aggregate their own networking information and storing contacts and calendar information.

Any other ideas?  Have you used Plaxo?

Reviews

Cathy suggested that I review Friendfeed, and indeed I have also heard the buzz in libraryland about it.  So, I bring you:

What is is?

Friendfeed is a mixture between a social network aggregator and a social network.  Its primary function is to collect all your various updates on the web into one place.  Your friends can then subscribe to your feed to gather all your updates, and vice versa.

How does it work?

After creating an account (nothing unusual here), you specify which of your social sites you’d like in your feed.   Friendfeed will track updates to a wide variety of social sites: Twitter, Amazon wishlists, LibraryThing, Goodreads, blog rss feeds, Last.fm, Flickr accounts, Picasa web albums, Google reader, del.icio.us, digg, Netflix, Netvibes, Youtube, Stumbleupon – you get the picture.  Notice, however, none of these sites include social networking profiles such as MySpace, Facebook, or Ning.  I guess the point of Friendfeed is to allow your friends to track your updates everywhere else.  Friendfeed tracks updates to these sites by  username, so you don’t have to give Friendfeed your login information for every site, which is a relief.

Friendfeed has a corresponding Facebook widget, so that you can embed your feed into your profile.  There is also a generic embeddable widget for other websites and blogs.  MySpace, however, doesn’t allow javascript so it is incompatible with Friendfeed.  Alas.

When setting up your feed, you can select privacy settings – either allowing everyone to see it by making it public, or limiting it to approved viewers.  You can also set up a private room that allows you to connect with very specific people and interact with their feed by leaving comments and such.

A nice feature of Friendfeed is you can add friends who don’t use it by setting up an “Imaginary User”.  So, if I have a friend in Flickr who only uses Flickr, I can add follow their updates by adding their user name to Friendfeed.

Each Friendfeed generates an RSS feed, so your friends can subscribe to it in a reader, and vice versa.  You can also view feeds through their webpage, much like twitter, with your updates intermingled with your friends’.

One last additional feature is that Friendfeed has a bookmarklet that allows you to bookmark sites outside of your networks that you might want to share with your friends – maybe a story from the Arizona Republic, etc.

Possible Library Uses

I actually think Friendfeed has great potential for libraries.  In our 2.0 frenzy, librarians have distributed themselves all over the web, tagging resources in del.icio.us, slapping up photos in Flickr, and creating book lists in Library Thing.  Having a library Friendfeed account which allows users to subscribe and embedding a widget on the library’s website collects all that information into one package.  It’s very easy to set up, has some nice privacy controls, and the rooms feature could be used for all sorts of library programming ideas – book clubs, teen groups, classes, etc.  Of course, it’s also useful for librarian and library staff networking.

Reviews